Bosch “The Contract”
Powertools is a category where every brand does exactly the same kind of advertising: Big shot of construction site featuring a close-up of the powertool!
Bosch Powertools are top of the range products for professionals. The client wanted to showcase their METAL range: i.e. drills, saws, grinders, polishers etc.
Since this was a digital pitch, we proposed a story to be executed in the form of an interactive graphic novel.
The idea was "THE CONTRACT" to recover the "7 Metal Wonders of the World". For example, The Iron Cross, The Golden Chalice, etc.
In a three-way pitch, Bosch gave us the business as it was the first time they had seen their products made into a story all about professionals. What the project gave Bosch was a new way to generate leads they had never thought of before.
