Luxe City Guides eCommerce Platform
Luxe City Guides. A brand that can be found in bookstores, airports and high-end retail outlets around the world. It's recognised as much for its cover art as it is for its insider travel knowledge, caustic writing style and brutally-honest opinions. The pitch brief was to transform Luxe from a travel booklet to an eCommerce platform selling luxury resorts and experiences. The project took about a year, during which I learned a lot about the realities of eCommerce - what works, what doesn't, and why.
