Nokia - World Cup 2006 Activation
It was World Cup year (2006), and even though Nokia wasn't an official sponsor, who's to say it couldn't play a role in 'Connecting People'? Our idea was to bring the street footballers of Brazil to the streets of Asia. We hand-picked the best street footballers we could find from the streets of Sao Paolo, and made them challenge local teams across Asia. After the success of their Asia tour, Nokia extended this campaign to Middle East and Africa. The campaign won many activation awards, including 'Best in Show' at the PMAAs..
TVC inviting local footballers to take on Boys from Brazil. Shot in Sao Paolo in the style of 'City of God'.
