Clinique - Even Better
Clinique came to VICE China in 2017 to develop social content around the launch of a new lotion in its Even Better franchise - for Greater China, Japan and Korea. Much was made of the product's ability to give the 'translucent luminosity' that Asian women want more than life itself. We soon realized that there was a good story that could be told around the lengths Asian women will go to achieve this state of dermatological nirvana. It made for good social content on all the different methods women use, and highlighted why Clinique’s natural ingredients were proven to be far more effective.
